Ex-founder and former Fortune 500 executive. Coaching founders and leaders at a crossroads to move with clarity and confidence.
experience as a leader across corporates and startups
Annual revenue run rate achieved in 6 years since inception
Series B - raised via angels, VCs and Crowdfunding
Spot yourself below, then we’ll clarify what matters and your next moves.
Having to Step Up
You're scaling but still operating like you did at £500k. You need to hire a team, delegate, and step up how you lead - but you're not sure how.
Wanting to Step Aside
You've built the business but your role no longer fits. You're ready to redefine what success looks like on your terms, not someone else's.
Having to Step Up
You've been promoted but the way you led before doesn't work anymore. You're managing managers, shaping culture, and need to step up your leadership.
Wanting to Step Aside
You're stuck in a role that doesn't fit. You want an intentional next chapter - whether that's a redesign, a move, or building something new.
I've built businesses from scratch and led inside Fortune 500 giants.
I co-founded Oddbox with my wife and scaled it from delivering boxes ourselves to a £30M ARR nationwide brand.
We raised £25M, built a 100-person team, and became a B Corp. I've hired hundreds of people, navigated board politics, survived near-death moments, and learned what it actually takes to step up as a leader when the business outgrows you.
Before that? I worked inside Deutsche Bank, BNP Paribas, and 3M. I've seen how decisions really get made in large organisations - the systems, the politics, the glacial pace, the sudden chaos.
Here's the thing: I've reinvented myself 5 times. Corporate finance to tech services. Investment banking to personal training (yes, really). Salaried employee to startup founder.
Each time, self-awareness forced me to question the status quo - whether in my career, my business, or my life. And each time, I had to let go of who I was to become who I needed to be.
That's the work. Not tactics. Not strategy.
The self-awareness to see when something isn't working - and the courage to change it.
Now I'm an ICF certified coach and I help founders and senior leaders do exactly that - develop the self-awareness to navigate the messy, human side of stepping up or stepping aside.
Because I've lived both.
Ever spoken to a coach great in theory but light on real-world pressure?
Have you ever spoken to a founder or leader who jumps straight into advice mode - filtered through their own narrow experience?
I bridge that gap.
I bring the lived experience of scaling a £30m business and navigating large Fortune 500 companies, combined with the depth of certified coaching practice so you get awareness, reflection and action, not just theory or advice.
Clear goals, better decisions, real progress in 90 days.
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