I help others find clarity through change.
That is the thread that runs through my whole career.

The short version

I have reinvented my career five times. 

Corporate finance, fintech, investment banking, personal training, startups, and now coaching. 

Each move was not a new job. 

It was an identity shift. 

I learned how to navigate uncertainty and still perform. I learned how to grow without losing myself.

I co-founded Oddbox and helped scale it from zero to $40M ARR in six years. 

We raised $30m at Series B. 

I lived the highs and lows of hyper-growth, board conversations, hiring fast, and being the person everyone looks to when the stakes are high.

Today I coach growth-stage founders and senior leaders who are in transition. Together we create clarity, choose what matters now, and make decisions with confidence.

Why I coach

I believe in better. 

My own north star is long-term contentment, not short spikes of success. 

Work should feel aligned and human. 

When the path is unclear, clarity is the most generous thing you can offer a team. 

That is why I do this.

What those pivots taught me

• Clarity beats speed. Prioritise what matters now and protect time for it.
   
• Lead yourself first. Your business or your team scales when you do.
   
• Communication creates alignment. Tell a clear story to your team, your bosses or your investors.
   
• Pressure is constant. Calm is a practice you can build.
   

What I bring to the room

• Lived experience of five reinventions and a scale-up from zero to $40M ARR
   
• Hands-on work with boards, investors, and exec teams during rapid growth
   
• A steady presence when decisions feel messy and urgent
   
• Practical tools that turn insight into action
   

If this is you

You are at a crossroads. You want clearer priorities, stronger decisions, and a narrative that keeps people aligned. Let’s talk.

(For selected ventures I also advise on go-to-market, fundraising, and communication.)