Empowering founders to scale with clarity

Step Up (evolving role)

• Changing from salaried FTE → first-time founder
  What’s At Stake: owning the whole picture without a playbook.
  Common pain points: no model of “good” • pressure to prove it fast • every decision still routes to you
   
• Changing from operator → first-time leader
  What’s At Stake: shifting from doing the work to leading those who do it.
  Common pain points: decision bottlenecks • senior hires not truly owning • context switching kills focus
   
• Changing from a role that no longer fits → a redesigned role in this company
  What’s At Stake: resetting mandate, scope and success criteria to fit this stage.
  Common pain points: unclear mandate • mixed messages to the team • stall risk while you “figure it out”
   

Step Aside (evolving identity)

• Changing from all-in founder identity → off the operating seat (chair/advisor/portfolio or new venture)
  What’s At Stake: separating who you are from the day-to-day role.
  Common pain points: fear of losing relevance • uncertainty about chair/advisor/portfolio options • worry about market signals
   
• Changing from founder-as-identity → a next-chapter identity you can name and stand behind
  What’s At Stake: moving from “I am the company” to “this is my next chapter.”
  Common pain points: competing pulls (impact, income, time) • hazy story • hesitation to disclose
   
• Changing from external expectations → your own success criteria
  What’s At Stake: adopting standards you own and can live with.
  Common pain points: investor/press/peer pressure • second-guessing big calls • misfit between public story and private goals

We will work on whatever feels most important for you during our session. Based on my past experience, I would suggest the following: 

• Purpose, values and grounded leadership  

• Mindsets, beliefs and leadership identity  

• Communication under pressure and presence
   

Coaching

• A thinking partner to help you gain clarity and improve decision-making
   
• Insightful questions that uncover blind spots and deepen self-awareness
   
• Accountability that keeps you on track with your commitments
   

Selective Mentoring

• Lessons from scaling a startup from 0-> £30m in 6 years
   
• Practical tools and frameworks for personal and business growth
   
• Strategic guidance and advice to navigate critical decisions with confidence

We use the ARC Framework to turn pressure into clarity and action.

• Awareness - Targeted questions to surface blind spots, name what truly matters, and map the emotions shaping choices.

• Reflection - Slow down to spot patterns, clarify values, and choose what to stop, start, or continue. 

• Clarity to Action - Strategic mentoring when it counts: real-world context, practical next steps, and sharper decisions - yours.